A recent study by Arizona State University, the University of Cologne and Erasmus University shows that the result of using full-figured models in magazines has been mixed. It seems that the appearance of full-figured models on the covers of well-distributed magazines has an adverse affect on consumers. The self-esteem of some women actually dropped after having seen plus-size models on magazine covers like V and the new Vogue Curvy.
The study declared the presence of full-figured models as having a negative impact on sales, influenced by that drop in self esteem. One model referenced in the study is 5’9”, with measurements of 38”, 36”, 46”. The swimsuit she wore was 18W (which fits true to size and accommodates up to a size D cup). Although the findings are, for the most part, unsubstantiated, it proves that the new full-figured fad has obstacles it must overcome if it is to flourish.
It remains to be seen whether plus sized models on magazines are a passing fad, but all indicators seem to show such magazines continue to sell well—good news for full figured women nationwide who have had to deal with unrealistic expectations for years, and good news for fashion aficionados who enjoy seeing real women display the newest styles and bring the idea of “sexy” back to fuller models of the 50’s and early 60’s.
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